Brand Awareness in 2024
Okay, if someone told you that they can increase your brand voice over a night, it is simply not true. In fact, it is a good try of a scammer on you. There’s no quick fix for how to increase brand awareness. You cannot just run an ad and then wake up one morning becoming a household name.
It is a painstaking process. I mean what do you think? Nike, Adidas, Levi’s, and other famous brands became the talk of the town in one day. No, right? They went through a lot of experimentation. Brand awareness campaigns must have taken place across multiple channels and gone beyond their money-making efforts.
This blog is going to give you some golden tips to boost your own brand awareness in the coming year of 2024.
However, hold your horses while I give you something that might help you build a brand.
Brand Awareness: Four Key Pillars
Brand awareness is just like making friends. Let me tell you how. Suppose you met someone. They became friends with you. Now naturally, you would want to know what they’re passionate about, right? What they like doing, and what they don’t like. These are those humanizing elements that you should reflect in your brand profile.
How do you do that?
- Share valuable and engaging content
- Be transparent about your story
- Stay true to your brand voice
- Focus on building relationships
- Take your audience behind the scenes
- Show gratitude
We all know that social media is the easiest way for your business to connect with its audience. Try and share various content and interactions that make your business seem and sound more human. This works even better if you use your social media accounts like you’re trying to make new friends and find like-minded people rather than simply promoting your products. Use your brand social media accounts actually to socialize! Interact with your target audience, brands, and influencers.
Here are a few ways you can socialize as a brand:
- Like posts
- Leave comments
- Ask questions
- Re-share audience content
- The more present you are, the more people know about you, it is as simple as that.
Be a storyteller
Tell a story. The story could be about how your first product came to be or an underdog tale about how your small business hit the big time. Whether your audience finds something in the story that they relate to or something that inspires them, you’ll have created a personal bond that will last.
How do you tell a story through your brand:
- Have an idea of what you want to express
- Have a clear vision
- Use emotional hooks
- Narrow your expertise
- Find your narrative
- Keep it Simple
- Stay human
We can all agree that the pinnacle of brand awareness is when your brand name is top-of-mind in a real-world conversation. This kind of word-of-mouth marketing is ever-green. Recommendations from friends have a great degree of authority. People are more likely to trust a brand or product if they see someone they know using it.
Here’s how to share your brand by word-of-mouth:
- Use your mouth, speak to your customers personally
- Set up some word-of-mouth triggers
- Use visual triggers
- Create or do something unique
- Emotional provocation
- Encourage user-generated content
- Push reviews and ratings
- Create a referral program
Benefits of Brand Awareness?
94% of consumers are more likely to recommend a brand they are emotionally engaged with.
Brand trust has long been associated with market success, and brand awareness is the key to achieving it.
Here are a few benefits to increasing your brand awareness:
A huge part of brand trust is the consumer’s belief that you will reliably follow through on your promises. You need consumers to know that what you say you will do matches up to what you do. A great way of reassuring consumers is through social proof.
In modern times, active customer review pages and social media accounts have become central to brand awareness strategies.
Social media has become a common go-to place to find out which brands to trust. It is true. In fact, consumers are 37% more likely to buy a product if other social media users have recommended it. There are abundant platforms that act as crowdsourcing for honest opinions. Such as Instagram, Facebook, Twitter, etc.
How to increase brand awareness with customer loyalty?
It is quite simple. However, baffling enough for those who only want a flow of money and avoid understanding the concept of it. See your belief and value is everything. You should therefore have a set of beliefs and values for your company. That is not it. This value should be perpetuated through your branding and messaging.
It will surely help you create valuable bonds with your target audience. Also, use social media and marketing campaigns to shout about that. After all, 77% of consumers buy from brands that share the same values as they do.
A few takeaways to increase brand awareness with customer loyalty:
- Reward your existing customers
- Freebies, flash sales, and giveaways can keep your customers loyal
- Have fantastic customer service
- Increase brand reach with advertising
- Give your brand a personality
It builds brand association
We all know certain brands that are now household names, right? I am sure you must know a lot of them. We even use them like verbs or nouns when we speak. Brand association is actually a mental connection. A connection between a brand and a concept. The more you establish brand awareness, creating a strong link between your branding and the purpose of your products, the more consumers will associate your brand with a certain action or need.
Consequently, when they next need to fulfill that certain action or need – they’ll be more likely to come to you.
It fosters brand equity
Brand equity is the commercial value that comes from the public perception of your brand.
Good brand equity can provide added value to your products, allowing you to price them higher. It could also result in higher stock prices and more expansion opportunities. On the other hand, bad brand equity can lead to the opposite.
Brand awareness is key to fostering better brand equity, as it allows you to promote the positive experiences and associations consumers can expect from your brand and products.
Well, if you have read the whole blog post, congrats. Now you know a lot of things about brand voice that most people don’t know. Well, the only key takeaway is that your audience is “human”. Therefore, adopt a humanistic approach to sell what you are trying to sell. Be emotional. And use your social media to boost your brand awareness. Good luck with your new brand!